AMEX publishing











Luxury Demographics

Male
74%
Median HHI
$112,659
College Educated
80%
Female
26%
$100,000+
58%
Professional/Managerial
42%
Median Age
55.7
 
Post Graduate Degree
20%
Source: 2007 Power Combined Light Vehicle Report

Luxury Cars

 
Index
Rank*
Large Premium
298
9
Large Premium Conventional—Domestic (Lincoln Town Car, Cadillac DeVille)
235
6
Large Premium Conventional—(Infinit Q45, Cadillac DTS)
348
8
Large Premium Conventional—Import (Audi A8/S8, VW Phaeton)
438
9
Large Premium Sporty—Import (Acura NSX, BMW Z8)
426
9
Large Premium Sporty—(BMW 6 Series, Mercedes CL Class, CLS & SLR)
413
10
 

Midsize Premium

229
19
Midsize Premium Sporty—Import (Maserati, Mercedes SL-Class)
398
20
Midsize Premium Conventional—Domestic (Cadillac STS, XLR)
202
20
Midsize Premium Utility—Import (Land Rover Discovery, Lexus GX 470)
225
24
Midsize Premium Sporty—Domestic (Chrysler Firepower, Corvette)
243
9
Midsize Premium Sporty—(Mitsubishi 3000 GT, Porsche 911, Panamera)
303
13
Midsize Utility—Import (Nissan Pathfinder, Toyota 4Runner)
141
13
Midsize Premium Conventional—(Infiniti M Series, Volvo S80, S90/V90)
250
14
Midsize Premium Conventional— Import (BMW 5 Series, Jaguar S Type)
255
15
 
Compact Premium
Compact Premium Conventional—(BMW 3 Series, Saab 9000)
176
18
Source: 2008 Power Auto Offline Media Report *Rank among 135 Reported Publications