AMEX publishing










Male
59%
Average HHI
$203,321
Any College+
87%
Female
41%
Median HHI
$137,018
Graduated+
61%
Married
86%
$100,000+
80%
Post Graduate Degree
17%
Average Age
52.3
$150,000+
42%
Employed
78%
Median Age
52.8
Average Household Net Worth
$2,151,158
Professional/Managerial
53%
35 - 54
48%
Median Household Net Worth
$1,414,220
Any "C" Level
21%
35 - 64
79%
 
Top Management
35%
35+
92%
 
   
50+
58%
   

Golf Activity
Average Days Played in the Past 12 months
47 Days
Play Golf 24+ Days in the Past 12 months
29%
Member Golf/Country Club
63%

Travel
Average Number of Round Trip Airline Flights in the Past 12 Months
9
Average Number of Round Trip Airline Flights Soley for Business in the Past 12 Months
8
Average Number of Round Trip Airline Flights Soley for Vacation in the Past 12 Months
4
Average Number of Hotel Nights in the Past 12 Months
23
Average Number of Hotel Nights Soley for Business in the Past 12 Months
17
Average Number of Hotel Nights Soley for Vacation in the Past 12 Months
14
Took a trip outside the US in the past 3 years
70%
Usually fly 1st or business class
29%

Source: Mendelsohn 2007 Affluent Head of Household Survey, HHI $85K+
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